Featured Pioneer
July 15, 2016
Talent, education, and family support made the difference for Crystal Ruelas, owner of Sinful Treats in Palmdale, CA.

Crystal Ruelas grew up in the AV in a home where great cooks shared their talents and their love of delicious cuisine. She knew she would attend a culinary arts school and always thought it would be in San Francisco or maybe Pasadena. However, UAV opened its doors; she made an appointment to visit and to take a tour, and decided this was the university for her.

As a child, Ruelas would sit with her parents in front of the television and watch cooking shows. She always had a love for cooking, especially baking and pastry, which was further developed because both her parents were such excellent cooks and loved preparing new dishes. Their home always had the aromas of new and scrumptious meals seeping from the kitchen and filling every room with what must have been the fragrance of love. At the end of the meal there was always dessert, that Ruelas usually had a hand in preparing; something sweet always ended the meal.A 2007 University of Antelope Valley culinary arts graduate and owner of a charming and thriving dessert shop that specializes in organic artisan ice creams (a treat you have to taste to believe), custom cakes and delicious cupcakes.Everything is always made from scratch with the best ingredients, including two huge sellers, a rich and smooth honey based ice cream, made daily in-house, with freshly baked baklava folded in, and something that’s rare in the AV, a refreshing and icy Greek frappe.
Sinful Treats also serves many other types of organic blends of frappes, coffees, and teas, which are brewed with 100% spring water. Ruelas is very clear when letting everyone know, tap water is never used at Sinful Treats.

After graduation, Ruelas worked for some renowned baking and pastry chefs including artesian pastry chef, Danielle Keene, Top Chef: Just Desserts season one finalist, and several years at Universal Studios, and Le Bon French Bakery.

“I was tired of working for employers who took advantage of my talent and took my work and creativity for granted. So an investor convinced me that I should not waste my time and talent anymore working in Los Angeles for someone else, and instead come back to the Antelope Valley, where I had grown up, and opened my own shop,” said Crystal Ruelas.

When asked if UAV prepared her to be a business owner? Ruelas replied, “Of course, it was great. If I had not attended UAV, I would never have thought of taking ownership of my career. I had so much fun at the University, I learned a lot from my instructors, and they made the difference. If I could do it again, I would.” 
Sinful Treats - (661) 274-7688

Opened in October 2014 and is located at 40008 10th Street West, Palmdale, California, Located next to Wingstop in the Walmart parking lot.

Photography by: Terrance Nelson